Nuvoco Launches Ecodure A Revolutionary Green Concrete that helps in Reducing Carbon Footprint

New delhi,  March 2022: Nuvoco Vistas Corp. Ltd., the fifth largest cement player in India and the largest cement company in East India, in terms of capacity, launched Ecodure, a revolutionary range of Low carbon concrete or Green concrete during the Indian Green Building Council (IGBC) Delhi Chapter Meet.

The highlight of Ecodure is –
it can reduce the carbon emissions up to 60% in comparison with standard OPC mix.
Ecodure’s range of concrete includes Ecodure, Ecodure Prime, and Ecodure Plus. To meet the sustainability criteria, the company has done considerable improvements in production technology revamping its supply chain and changing the design mix with secondary cementitious material & replacing certain percentage of natural aggregates with recycled aggregates which further contribute to the circular economy.

Ecodure range of concrete supports the Green Building Initiative by providing low carbon footprint concretes. Commenting on the launch, Madhumita Basu, Chief Strategy and Marketing Officer at Nuvoco Vistas Corp. Ltd.,
said, “Green buildings are need of the changing construction ecosystem. Ecodure range of green concrete will address this need by reducing concrete carbon footprint. In this way, we enable our customers not just to fulfil their social obligations but also to make infrastructure and construction more affordable. Ecodure is a demonstration of Nuvoco’s commitment towards developing sustainable products to minimize the impact on the
environment.”

Prashant Jha, Chief of Ready-Mix Concrete (RMX) Business at Nuvoco Vistas Corp. Ltd., added, “The launch of Ecodure has been one of our most ambitious projects. With Ecodure, the company has taken another decisive step towards meeting its goals for sustainable construction through innovation in concrete development offering highly durable material that improves the lifespan of construction while providing ensuring a high-quality finish.

Our customers will not just benefit from this innovation but will also make significant difference to the carbon footprint of the construction industry.
Ecodure is a significant attempt under the Nuvoco’s sustainability agenda Protect Our Planet (POP) wherein the product is developed for sustainable and circular economy in construction industry by closing material cycle that enhances conservation of natural resources.

About Nuvoco

Nuvoco Vistas Corporation Limited (“Nuvoco”) is a cement manufacturing company with a vision to build a safer, smarter, and sustainable world. Nuvoco started its operations in 1999, and since then it has emerged as one of the major players in the building materials industry in India. Today, Nuvoco offers a diversified business portfolio under three business segments, namely, Cement, Ready-Mix Concrete (RMX) and Modern Building Materials
(MBM).

Nuvoco is a leading cement player in India and the largest cement company in East India in terms of capacity, following the acquisition of Nu Vista Limited (formerly Emami Cement Limited), offering various brands of cement such as ‘Concreto’, ‘Duraguard’, ‘Nirmax’, ‘Double Bull’, and ‘Infracem’. The MBM product portfolio, under the ‘Zero M’ and ‘Instamix’ brands, comprises construction chemicals, wall putty and cover blocks.

The RMX business has a comprehensive pan-India presence offering value-added products under various brands such as ‘Concreto’, ‘Artiste’, ‘InstaMix’ and ‘X-Con’. Nuvoco is a proud contributor to landmark projects such as World.